Author Archives: Tom Novak

About Tom Novak

Tom Novak is the Denit Trust Distinguished Scholar and Professor of Marketing at the George Washington University, Washington, D.C.

My First Few Days with the Basis Band

I’ve wanted to get a Basis Band ever since I first saw it at the 2012 Consumer Electronics Show. Unfortunately, the Basis Band has been pretty much out of stock for the past year and half, and pretty hard to

My First Few Days with the Basis Band

I’ve wanted to get a Basis Band ever since I first saw it at the 2012 Consumer Electronics Show. Unfortunately, the Basis Band has been pretty much out of stock for the past year and half, and pretty hard to

iPad Mini – Steve Jobs was Right

After spending over two years with my iPad 2, I decided it was time to switch to something new.  Apple’s choices are the iPad 4 Retina and the iPad Mini.  The iPad Retina display is gorgeous, but it’s heaver and

iPad Mini – Steve Jobs was Right

After spending over two years with my iPad 2, I decided it was time to switch to something new.  Apple’s choices are the iPad 4 Retina and the iPad Mini.  The iPad Retina display is gorgeous, but it’s heaver and

/ News

My First Robo-Newspaper – Today’s Social Tech News

I just set up my first paper.li robo-newspaper, “Today’s Social Tech News” at TodaysSocialTech.com.  This newspaper is refreshed every morning, and brings in links from a set of 25 social media and technology Twitter feeds. These are the same feeds

/ News

My First Robo-Newspaper – Today’s Social Tech News

I just set up my first paper.li robo-newspaper, “Today’s Social Tech News” at TodaysSocialTech.com.  This newspaper is refreshed every morning, and brings in links from a set of 25 social media and technology Twitter feeds. These are the same feeds

HAPIfork of the Future

What’s a HAPIfork? The $100 HAPIfork was announced at CES 2013 and received wide media coverage ranging from Tech Crunch to  Consumer Reports to ABC News and beyond.  The chunky techno-fork lets you keep track of how many bites you take and

HAPIfork of the Future

What’s a HAPIfork? The $100 HAPIfork was announced at CES 2013 and received wide media coverage ranging from Tech Crunch to  Consumer Reports to ABC News and beyond.  The chunky techno-fork lets you keep track of how many bites you take and

eLab City in Second Life

Background. The eLab City project was started in Second Life in October 2007 and will be up and running at least through the end of 2014. eLab City was originally envisioned as a lab environment taking the form of a “live-work-play”

eLab City in Second Life

Background. The eLab City project was started in Second Life in October 2007 and will be up and running at least through the end of 2014. eLab City was originally envisioned as a lab environment taking the form of a “live-work-play”