Facebook Swallows Up Oculus Rift

So today we learned that Facebook bought Oculus VR for $2 billion.  That’s a lot less than the $19 billion Facebook paid for WhatsApp, and in my opinion Oculus Rift is a much more exciting product than WhatsApp with a lot more long term potential. I’m just not super excited that it’s Facebook that now controls Oculus Rift.

Oculus-RiftWhat does Zuckerberg have in mind?  In a statement, he talks about immersive gaming (let’s hope he isn’t thinking VR Farmville!) but goes on to say “after games, we’re going to make Oculus a platform for many other experiences. Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face — just by putting on goggles in your home.”

But is Zuckerberg implying we can all look forward to spending time in virtual reality with our Facebook friends?  I think that may be more than many of us bargained for, if that’s the case.  Nothing against my Facebook friends, but probably the LAST thing I’ve thought about when I’ve imagined what Oculus Rift could be good for was that it would let me spend time in VR with my Facebook friends. And I’m sure many of them feel that way about me 🙂 So, hopefully Zuckerberg has something else in mind (and please let’s hope it isn’t direct-to-brain VR-advertising)?

Oh wait, he goes on to say “imagine sharing not just moments with your friends online, but entire experiences and adventures.” So he does think we will want our Facebook friends in our skull with us in VR? Not sure this is going down a good path but maybe it will at least get people to think about who they really want as their Facebook friends.  How many of your Facebook friends are truly Rift-worthy?

In any event, I am encouraged that Sony is keeping up the pressure in the VR space with its Project Morpheus.  Competition here can only be good.

As always lately, one question remains.  Apple, where are you?  With $160 billion cash on hand, what are you planning on buying to top all of this?  Maybe the International Space Station?

About Tom Novak

Tom Novak is the Denit Trust Distinguished Scholar and Professor of Marketing at the George Washington University, Washington, D.C.


  1. Best post for 2014 so-far. Thanks very much

  2. Very nice post. I simply stumbled upon your weblog and wanted to mention that I have truly loved browsing your blog posts.
    In any case I will be subscribing on your rss feed and
    I’m hoping you write again very soon!

  3. Heya i’m for the first time here. I came across this board and I find It really helpful & it helped
    me out much. I hope to present something back and help others such as you aided me.

  4. I don’t know whether it’s just me or if perhaps everyone else encountering issues with your blog.
    It seems like some of the text on your posts are running off the screen. Can someone else
    please comment and let me know if this is happening to them too?
    This may be a problem with my internet browser because
    I’ve had this happen before. Kudos

  5. Very soon this site will be famous among all
    blogging and site-building visitors, due to it’s nice posts

  6. I would like to thank you for the efforts you’ve put in writing this website.
    I really hope to check out the same high-grade blog posts by you in the future as well.
    In fact, your creative writing abilities has inspired me to get my own website now 😉

  7. Epitafio del monosabio: solo su00e9 que no su00e9 nada. Click https://twitter.com/moooker1

Leave a Reply to top skis of 2015 Cancel reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: