Tech Fail #1 (2014)

no bbSome things never change.  When you send your entire class of students an email through Blackboard’s email system, Blackboard manages to both delete hard returns that you actually wanted, and insert blank lines where you didn’t want them.

Plus, the subject field is prefaced by an ugly long string of numbers as appealing as a USPS tracking code.

And, your name does not appear as you expect it would, but as Blackboard chooses it to appear (in my case “Thomas Paul Novak,” which is way too formal for this purpose).

Since there is no preview feature, the sender has no idea what a mess their email will be until they get a copy of it in their own inbox.

End result:  Professor who sent sloppy email looks like a stuffy techno newb with a drinking problem

About Tom Novak

Tom Novak is the Denit Trust Distinguished Scholar and Professor of Marketing at the George Washington University, Washington, D.C.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: